Marketing is called the backbone of a Business. Personally, I believe, Maximum time a business future depends on effective marketing strategies. If you can take the marketing step at the right time, obviously you will get a heavy response. Or if you can do the marketing in the right way, you can increase the percentage of customer and also you can increase the goodwill of your business, which will help on long runs.
Suppose, your business is going well, but if you can’t balance your business with the new era like – audience is looking for the mini-pack shampoo, but your brand didn’t supply mini packs, then your sale will go down.
Or, Competitor’s product/service entered on the market, but you didn’t take it seriously and you are running your business on the base of your previous strategy but in a short of time the competitor product/service could cover the market. And your sale will go down.
I know, those are old examples, but those will help you to understand new examples 🙂
Suppose, you created an advertisement by spending a good amount of money and you publish the ad for the TV media, booked big billboards and after those steps you are expecting a high response because you already spent good budget. But I have a few questions for you :
~ Do you know, your target audience watched the advertisement on TV channel or can you assume that how many targeted audiences watched your ad?
~ Same question also arises for the billboard marketing purpose.
I know its really tough to say.
But if you run Digital Marketing strategies, you can easily answer these questions.
And the most important issue, do you know the advertisement cost of digital marketing is much lower than the local marketing cost.
You can run your advertisement by targeting City, Gender, Age and also you can target by user nature (like – iPhone user). And on the base of the ad reach and responses, you can settle your future plans.
You can say that you are not going to sale Gadgets or Clothing item or you are not targeting the teenagers. So that, you don’t want to waste your time and money on Digital Marketing.
Do you know how many people of 45+ ages old internet users are active in Bangladesh?
I suggest you do the research first before taking any decision. I believe you don’t want to lose smart audiences.
Personally, I don’t want to miss my target audience, I don’t think about the number (major or minor), because it’s tough to say who will purchase your product or service. Even you can get the good number of sale from the minority group also. You know, Nothing is Impossible.
I hope you already got the point, The business is small or brand whatever it is the digital marketing is very much important. So don’t waste your time, just improve your marketing strategies.
Note – I didn’t say that, Traditional Marketing strategies are the flop strategies, I am just saying that, you should improve your strategies with the market demand and you also should accept that situation which can increase your sales and decrease your costing.
When we talk about the Digital Marketing plan for any company, we also think about the Digital Marketing team. Someone will lead the team by creating marketing strategies and also monitoring what’s going on and also other need team members who can follow the instructions. That means every business needs minimum 2 Digital Marketers for their business. But the number of trained Digital Marketers are not so high in Bangladesh and employers has some planning issues.
~ Maximum Employer thinks that if the employee knows how to use Facebook properly, it means the employee can do Digital Marketing.
~ Many think that I am using the Facebook maximum time it means, I can do Digital Marketing jobs easily.
~ Many Head of the company thinks that a couple of posting on the Facebook business page on the daily basis means Digital Marketing.
~ Many businessmen don’t want to spend much money on digital marketing section so that they hire someone by paying low salary. But they are spending a high amount of money on other sections of the business and they don’t feel that their business depends on proper Digital Marketing strategies.